NETAPP X KYNDRYL X VMWARE CTO EVENT
THE CHALLENGE
NetApp needed marketing collateral to promote their CTO event supporting their alliance with Kyndryl and VMware. The materials required bespoke designs for both email and print, adhering strictly to NetApp's brand guidelines.
THE SOLUTION
I designed email invitations, reminders, and agenda templates using modular structures allowing them to be reused by the marketing team for future collateral. These were collaboratively developed with the lead copywriter and designed to reflect NetApp's branding and handed over to the development team to build. Printed banners and posters were also created to ensure cohesive event collateral, leading to high engagement from attendees and NetApp customers.
// EMAIL COLLATERAL
Email invitation
Email agenda
// POSTER AND PULL UP BANNER
A6 poster
Pull up banner
// FOLLOW UP EMAILS
Thank you for attending email
Non-attendance email
// EVENT SUMMARY NEWSLETTER
CREDITS
Copywriter: Hannah Grafton