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RDT A.C.E.
THE CHALLENGE
RDT is a software systems innovator for insurers helping them increase efficiency. The challenge was to communicate the journey of their Agile Composition Engine (A.C.E.) whilst avoiding delving into overly technical details.
THE SOLUTION
By thoroughly understanding the product and working closely with the client and copywriter; I was able to conceptualise an abstract, yet digestible way to showcase the power of A.C.E. The video was used on their landing page and socials.
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// INITIAL IDEAS
// STORYBOARDING
CREDITS
Copywriter: Janson Harrison
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