THE PURPLE HORNS
THE CHALLENGE
This purple horned print was conceptualised for an independent mens fashion brand, branching into streetwear and high fashion. The challenge was to inject personality into each face and an attitude that would resonate with their target audience.
THE SOLUTION
Inspiration was drawn from a variety of media sources, amalgamating the most compelling elements from each piece of reference material to meticulously shape distinct, yet unified faces for the print design.
// INSPIRATION & REFERENCES
These references were used to ensure attention to detail from early conceptualisation; informing variables such as the position of each head; how many ears to show, which way the faces should be looking, as well as how many teeth should be shown. They also informed the personality and attitude of each face; created by how intense the stare is, how much squint should be applied to the eyes, how arched the smirk is and how pronounced the frown should be. They also helped develop a visual tone of voice for the entire design.
// COMPLIMENTARY ELEMENTS
I captured real fire elements, which I modified to create the background elements to unify the whole design.
// DEVELOPMENT
Initial sketches through to early digitalisation.
// MOCKUPS
